FRACTIONAL CMO / DTC AND ECOMMERCE
Become the obvious choice.
Seed and Series A brands don't need more effort, they need more leverage.
I bring the brand foundation and the AI systems that compress a year of brand building into a quarter.
#1
RANKED STORE LAUNCH
$25M+
REVENUE INFLUENCED
15+
BRANDS SCALED
3:1
BLENDED ROAS
Next-Generation Thinking
Strategy as Revenue
Most brands come to me knowing growth has slowed but not which piece is responsible. We find that together, build the plan around it, and then I stay to help put it in place.
01 · Start with clarity
We look at the storefront, the channels, and the positioning together, so you can see what's working and what isn't.
02 · Build the plan
Channel priority, creative direction, and a ninety day roadmap your team can pick up and run with.
03 · Put it in place
I work alongside your team on the brand, the storefront, and the AI systems until everything is live and running.
Four ways to grow.
BRAND
Look like the brand you are becoming
Positioning, naming, identity, packaging, and brand voice. Two decades in prestige beauty and luxury retail, applied so you can charge what the product is actually worth.
ECOMMERCE
Turn traffic into revenue
Storefront, merchandising, and conversion work across Shopify, Amazon, and TikTok Shop, built around how your buyer actually make decisions.
GROWTH MARKETING
Spend with a plan, not a hunch
Put the spend where the return is.
Channel strategy, creative testing, and a ninety day roadmap your team or your agency can execute against.
AI SYSTEMS
Move like a team of ten
Operate at a speed the category can't match.
Content engines, brand voice agents, and workflows that compress a quarter of output into a month.
Let’s figure out what’s holding growth back.
One conversation can bring a lot of clarity.
Bring me the challenge, the goal, or the opportunity. We’ll look at where you are, what’s getting in the way, and where to focus next.
Let’s Team Up
Ready to boost your visibility? Send us a note and we’ll map out the best way forward together.